Eight cases.
New shape.

Each existing case rewritten from the ground up — find the argument, cut what doesn't earn it, add what was missing. Styled in the V4 brand. Dashed gold blocks mark assets still needed.

Order: Whitney's sequence Format: 1,000–1,500 words · 4-min read See the sample case →

All rewrites

01 · Fortune 500 insurer · 2026
The prototype that proved the brief wrong

A working AI service prototype that replaced a sequential intake interview with eight task-shaped tools — and made a funded beta defensible.

V2D · spine mostly clean
02 · Connected-health company · 2025
When the deliverable had to do the job the org wasn't ready to do yet

A journey map that had to function as decision-making infrastructure for an org that didn't yet have any.

V2D · spine needs workshop moves
03 · Allied Solutions · 2024
A coordination problem disguised as a dealer problem

A future-state service blueprint that replaced Allied's working hypothesis about where the bottleneck was.

V2D · spine needs contribution detail
04 · Harmonic Design (internal) · 2026
What changes when the AI shares your environment

An internal synthesis project run through two AI surfaces back to back — to show a studio what agents actually do differently from chatbots.

V2D · spine mostly clean
05 · San Francisco Public Library · 2023
The strategic plan that didn't need to be sold

32 ambassadors co-wrote the values, tested the priorities, and carried the plan back into 28 branches — adopted unanimously, mechanism still running in 2026.

V2D · spine needs session scene
06 · Ferguson Enterprises · 2022
Waiting wasn't the problem

Two branch prototypes that replaced a vague "make waiting feel better" brief with two named service breakdowns — and kept running after the engagement ended.

V2D · spine two variants
07 · Ferguson Enterprises · 2023
The system nobody had ever seen end-to-end

A 275-step experience map across twelve roles that reframed a product-data team's tooling problem — and produced a four-year roadmap that funded the next phase.

V2D · spine needs dates confirmed
08 · Major automotive retailer · 2025
From "we should do AI" to a working vocabulary for AI in services

A two-day workshop that gave 50 designers a framework for treating AI as a design material — and the vocabulary to push back when someone walks in with a solution-shaped brief.

V2D · spine needs business stakes